Last Updated: May 14, 2026
1. Introduction
True North Hotel Group, Inc. (referred to as we, us, or our) is committed to protecting the privacy of individuals who visit our website and use our services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.truenorth.lat or interact with us through other channels.
This website was developed by True Norths. If you have any questions about this policy or our data practices, please contact us using the information provided in Section 8.
2. Information We Collect
We may collect the following types of information:
Personal Information You Provide
When you fill out a contact form, subscribe to our newsletter, or communicate with us, we may collect your name, email address, phone number, company name, and any other information you choose to provide.
Automatically Collected Information
When you visit our website, we may automatically collect certain information about your device and usage, including your IP address, browser type, operating system, referring URLs, page views, and the dates and times of your visits.
3. How We Use Your Information
We use the information we collect for the following purposes:
- To respond to your inquiries and provide the services you request.
- To improve our website, services, and customer experience.
- To send administrative information, such as updates to our terms or policies.
- To comply with legal obligations and protect our rights.
- To analyze trends and usage patterns to enhance our offerings.
4. How We Share Your Information
We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:
- With service providers who assist us in operating our website and business, subject to confidentiality agreements.
- When required by law, court order, or governmental regulation.
- To protect the rights, property, or safety of True North Hotel Group, Inc., our users, or others.
- In connection with a business transaction such as a merger, acquisition, or sale of assets.
5. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, access controls, and regular security assessments. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
6. Your Rights and Choices
Depending on your jurisdiction, you may have the following rights regarding your personal information:
- The right to access, update, or delete your personal information.
- The right to object to or restrict processing of your data.
- The right to data portability.
- The right to withdraw consent at any time, where processing is based on consent.
- The right to lodge a complaint with a supervisory authority.
To exercise any of these rights, please contact us using the details below. We will respond to your request within the timeframe required by applicable law.
7. Cookies and Tracking Technologies
Our website may use cookies and similar tracking technologies to enhance your browsing experience. Cookies are small text files stored on your device by your web browser. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain until deleted) for the following purposes:
- Essential cookies required for the website to function properly.
- Analytics cookies to understand how visitors interact with our website.
- Preference cookies to remember your settings and preferences.
You can control cookie settings through your browser preferences. Please note that disabling certain cookies may affect the functionality of our website.
8. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
True North Hotel Group, Inc.
7300 W 110th St Ste 990
Overland Park, KS 66210-2392
United States
Email: contact@truenorth.lat
Phone: +1 (841) 204-5789
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or industry standards. When we make material changes, we will update the Last Updated date at the top of this page and may notify you through appropriate channels. We encourage you to review this policy periodically.
10. Governing Law
This Privacy Policy is governed by the laws of the State of Kansas and applicable federal laws of the United States. By using our website or services, you acknowledge that your information will be collected, processed, and stored in accordance with this policy and applicable law.